?? Panda Electronic XIA Chuan-An Interview with Vice President
XIA Chuan Panda Electronics Vice President
2010 three 23 18th China International Radio and Tv Network Exhibition, opened at the China International Exhibition Center, known as radio and tv market, the national brands, HC Network Deputy General Manager of Nanjing Panda Electronics Organization Limited had an exclusive interview Compiled Communication.
Reporter: Summer General Hello, in this CCBN Show, the firm focused on which items introduced?
Summer total: we show a series of organizations focused on Digital Tv Transmitter, digital Television set-leading box series, CMMB mobile multimedia terminals, four significant categories of high-definition LCD Television 50-digital broadcast television variety of products, also showed from the transmission, covering a variety of digital high definition system-to-end solutions.
Reporter: R & D in the digital tv transmission equipment, innovation and market development, the Panda Electronics have produced what success?
Summer Total: 2009? Panda 2010 launch series air-cooled digital Tv transmitter, outdoor repeater repeater equipment, indoor bilateral frequency transponder device, the series DTMB / CMMB / DVB ? T / H digital Tv exciter, 1Kw Synchronous FM transmitter. Panda won the bid in August 2009 the State SARFT Terrestrial digital radio transmission project, marking the Panda digital broadcast tv has produced an critical breakthrough technologies convergence.
Panda can offer a complete launch of digital Tv broadcasting wireless coverage solutions. Independent research and development for Television station , Developing, metro applications on diverse occasions such as the channel of series, and gives source class equipment solutions and the originator of the digital television network remedy.
Current, has completed the channel terrestrial wireless coverage equipment investigation and development production, with full model (DTMB, CMMB, DVB-T) digital exciter, large, medium and low-power digital transmitter and radio frequency transponder equipment and other items . Panda?s begin with military equipment, technology and high quality management, to ensure the entire process of product design, production, implementation, and service quality.
Reporter: We know that Panda winning the ?2009 National villages live satellite television ground receiving equipment procurement project?, then the digital set-leading box items, Panda Electronics and What are the advantages compared to other enterprises and characteristics?
Summer total: in October 2010, Panda won the bid, ?radio and tv coverage in 2009, live satellite tv ground receiving equipment procurement projects, the total number of over 55 million units, worth almost 200 million yuan, marking the Panda direct broadcast satellite set-top box industry has made crucial breakthroughs in the nation to the forefront of set-leading box supplier.
2010 Panda completed a number of special functions set-leading box development, presenting a new bright spot. DVB-C: External infrared remote control receiver, to achieve long-distance remote control integrated and unified platform for developing middleware technologies, operator version of the reunification of their business, planning and unified operation wishes to expand scope of application of digital cable set-leading box, set up new value-added services technology platform. DVB-S: ABS-S digital broadcast satellite receivers and terrestrial DTMB-T digital receiver combo to resolve the ground to receive local programming and satellite multi-program mixture to meet consumer demand for urban fringe DVB-T: R & D a direct broadcast satellite + terrestrial combo receiver integrated digital Television receivers cable (MMDS) + ground combo integrated digital Tv receiver.
Reporter: We know that in this exhibition, Zhang Haitao, deputy director of SARFT Panda Electronics booth to watch, then Chief Zhang are far more concerned about which goods to enterprises on how the expectations of enterprise development?
Summer Total: Chief Zhang a lot more concerned about the car / ship direct broadcast satellite receiver system, simply because this product if we can do it well, is to solve our country trains, ships, cars, satellite Television in the mobile state of the technical problems seen in . Such as to resolve some of the issues fishermen watching tv, and now a lot of of us the bus can not see live Television, he just watch video, this properly positioned soon after the bus in actual time to see our program. Panda auto / ship both direct broadcast satellite reception system to obtain satellite Television signals broadcast in China they can receive terrestrial DTMB-T Tv signals, jitter in the road 200 km per hour can be stable reception. With seamless coverage, signal clarity and stability, wide application and so on. It is satellite antenna and servo system uses high-tech, search, tracking the performance and speed of the satellite signal to reach the international advanced level.
Chief Zhang said the Administration would support the development of national brands and hope to continue to nurture the core technologies Panda competitiveness, larger and stronger.
Reporter: triple play is now much more concerned about all the hot summer usually how you look at triple play in?
Summer Total: Triple Play, a technologies integration enterprise, which is behind the system, the interests of the revolution, the market parties involved, how to take ownership, access to favorable market position, is a ought to to face The difficulty, from the future ?triple play? service point of view, the most likely killer applications will be IPTV, Mobile Tv, value-added applications, high-definition Television, VOIP (Internet telephony) or video phone, World wide web video, terminal payment and other business generated. To this end we had a positive discussion.
This time we bring the panda family members of multimedia information terminal set-leading boxes, digital Television support all the simple operations of embedded value-added enhanced services components, with the following attributes: on-demand, searching back, games, Television Net search, World wide web capabilities, digital media content management (mobile phones, digital cameras, printers and other peripheral equipment interoperability).
Addition, we will be digital cable set-leading box built-GSM (GPRS) or 3G module for the new triple play service is GSM (GPRS) + Digital set top boxes, wireless backhaul, to resolve without having the want to accomplish bi-directional network reconstruction VOD services, and SMS / MMS and other enterprise in the set-top box on the implementation. Expand the application of digital cable set-leading box, set up new value-added services technologies platform for cable operators and mobile operators the advantage of mutual cooperation and to obtain convergence as new organization.
Reporter: Panda summer total through interviews, we see a great national brand firms struggling to expand in areas of strong and vigorous broadcasting posture. Panda is my short wave, satellite communications leader in the field, but also a pioneer in radio and television industry. Communication and radio and tv have the benefits of technology integration in the digital tv transmission, coverage, end-forming technologies, a unique competitive benefit. Expect Bear
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