Daily Tips for Business: Marketing Direct

In the marketing and advertising world, emphasis is usually placed on creative pieces designed for a mass audience. This type of marketing is cynically known by market researchers as "spray-and-pray" marketing, which means treating the entire target audience as if they have the same needs, wants and purchase motivations. Overcome spray-and-pray marketing with cluster-based market segmentation.

Source: http://dailytipsforbusiness.blogspot.com/2012/02/marketing-direct_20.html

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