There are millions of results and options for search engines because there are millions of websites. Did you ever wonder how search engines select what comes up in results?
You should try to understand so that you can better handle your website and what you post on it.
Paid Search Engine Results
First, there are paid search results?the results that pop up in shaded areas at the top of and the side of website search results. You pay Google through an AdWords campaign to pop up in those areas for set keywords. They charge you every time someone clicks your ad.
Organic Search Engine Results
Below paid search results there are ?organic? results. You can write excellent content and actively engage in social media daily and can turn up in organic results.
Anyone with a website that is built in a current application, with the proper coding and programming can show up in organic results.
Want to know how to got there? So do we. So we research this online everyday. We use proprietary software, run analytics and consistently decipher what?s putting websites at the top of search engines so that we can know and understand why one website came up first and at the top of search engine results and why another website is at the bottom of the first page.
This is what Franklyn Galusha does for the Marketing Square. Franklyn is a Top 100 Legal and Medical SEO expert. This means he?s one of the best in the country at search engine optimization for law firms and medical firms. Search engine optimization (SEO) is the technical term for online marketing for websites.
SEO today is a complex and intense mix of online activities that are required of website owners. SEO is not easy to understand or to do. It?s a computer science and technical process controlled by how a website is built, how it?s coded, backlinked and what content is on the website. SEO is a paid service that is recommended year-round.
How to Come Up in Organic Search Results
You can write content for your website, interact with your social media and comment on relevant blogs, create video and consistently add to your online marketing activities.
The key is to be strategic. If you?re creating a blog post for your website and you sell car stereos, then it?s best to provide relevant, quality information regularly to your audience.
Does this audience like video better than reading? A video will quickly tell your story and can explain things faster and with visuals. Include some photos. Make sure that you?re writing a lot of quality content and not copying it from anywhere. Plagiarism will get your website penalized quickly.
What?s Quality Website Content?
Here?s a thought: If you haven?t read or touched your website lately why would a search engine include it in results?
All Marketing Square clients learn how to blog, add/change/delete photos, video, headlines and copy. We include social media training and online marketing specific to client needs.
We figured that your business invested in the website so it?s only reasonable that you want continued online exposure for your company. If you want us to do your continued online marketing activities we will. But we?re going to show you so that you don?t have to call us if you want to change your copy or add a picture from an event.
You have to update your website content regularly, consistently with a range of media to keep search engines interested in what you do. Let your website sit and you?re wasting a valuable resource.
We Train You How to Post to Your Website
We?ll train your team or a marketing person when we?ve rebuilt or built your website because if you don?t continually update, your traffic won?t continue. You may need some direction and we?ll give you a marketing plan to go along with the website.This plan has a list of activities you?ll need to do online AND activities you need to do outside of the website.
When you get your rebuilt or newly built website we teach you daily activities to keep your website fresh, interesting and different. We do this to satisfy the search engines like Google, Bing and Yahoo.
Just because you have a website doesn?t mean it?s going to be included in search engine results. You have to have certain things on your website that will attract search engine robots that scan it for content.
Old, dated, boring content on websites means your website is sitting unused. No search engine wants that kind of information. Search engines have one job: provide the newest, best, most qualified information websites in results.
Because of this, we tell all clients to set aside an hour a day and create a to do list for your online marketing activities that direct traffic to your website. Choose from the list we provide. It?s advanced, but you can select one from each section and build up over time to enhance your skills.
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